Marketing automation projects

 

Segmenting web visitors for specific sales campaigns

Company type
E-commerce business, selling home decorations.

Online marketing goal
Segmenting their website visitors and clients, so they can email them with specific offerings. Because their clients are very ‘brand oriented’, they want to send brand offerings to the right people.   

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Knowing when a lead is sales ready

Company type
Business Training Company

Online marketing goal
Having more than 100 whitepaper downloads per month, this company wanted to know which of those webiste leads is actually a ‘sales qualified lead’.   

  

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