Category Archives: Workforce management

SAMR versterkt B2B-dienstverlening met deelname in RealTime Lead Group


SAMR versterkt B2B-dienstverlening met deelname in RealTime Lead Group

MarketResponse International Group in Leusden neemt een belang van 50% in  Leadgeneratiespecialist RealTime Lead Group. Met deze deelname kan SAMR, onderdeel van MarketResponse, de dienstverlening in het B2B-segment een krachtige impuls geven.

SAMR en de RealTime Lead Group werken al enkele jaren intensief samen. Dat heeft geresulteerd in de succesvolle B2B LeadOptimizer, een zelflerende B2B-tool die op basis van data-analyse salesafdelingen voorziet van een permanente stroom steeds relevanter wordende businessleads. SAMR beschikte al over tools die gebaseerd zijn op geo-psychografische consumentendata tot op voordeurniveau, zoals het SAMR BSR-model. Deze profileringtechniek is nu ook beschikbaar voor bedrijven.
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Become a LinkedIn Power User


All Credits to

Some social media sites are more fun than others. If you’re hooked on Facebook, Twitter and Instagram, you’ll be forgiven for neglecting your LinkedIn profile.

There’s something very grown-up about LinkedIn that can make it unappealing to a lot of young professionals – yet in many ways, LinkedIn the most contemporary network of all.

But where to start in getting your profile up to scratch? Well, you need to get that profile picture right.

It can be a delicate balance, because you neither want one of your Facebook ‘drunk’ photos nor an overly formal headshot that makes you look a bore to work with.

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The Future of Industry: Industry 4.0


(Source: Facts about Germany)

Germany is shaping the future of industry. Increasing individualisation of products and customers direct involvement in the process require new solutions: a fourth industrial revolution.

What began at the end of the 18th century with the steam engine is accomplished today with highly specialized processes. And industrial progress continues apace: Industry 4.0 is coming, the fourth industrial revolution.

Germany is actively promoting it with a swathe of companies and research bodies – including the BIBA, the Bremen Institute for Production and Logistics. Here, engineers are dveloping the industry of tomorrow, for example, by optimizing processes, supported by the networking of product and machines. At the moment, a malfunction in a centrally controlled production process can lead to considerable losses

All Credits to Facts about Germany

Why You Need to Develop Emotional Intelligence to Be Successful


We often think of one type of intelligence when we talk about “smarts.” However, book learning isn’t everything. Being smart intellectually isn’t going to be the only thing that allows you to be successful as a business owner.

While it helps to be a good learner and smart in many ways, many of us forget about emotional intelligence. If you want long-lasting success, you need to develop emotional intelligence as you do other skills.

Interpersonal Relationships Matter

As automation becomes increasingly important to our economy and the job market, routine jobs are disappearing. In order to succeed in today’s world, developing interpersonal relationships is important. Your ability to interact with others is vital.

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7 Great Strategies for Finding New Clients Online

(Source: Prospecting)

Your business will keep developing if you don’t stop making an effort to find new clients. However, becoming a recognized professional takes more than having great skills and qualifications. What’s also important in winning new clients is knowing how to sell your expertise. The omnipresence of the Internet will help you achieve this goal in a more effective way. So, here are some practical strategies for finding new clients and maintaining business success in the future.

1. Search for new clients via social networks

The leisure time you spend on social media can be accompanied by a smooth quest for clients, as well. In line with that, you should devote some of that time looking for your potential clients. For instance, you can use direct search with several keywords that would target those subjects.

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What You Need to Know About the EU’s New Data Protection Law


In May 2018, the European Union’s new data protection law, the General Data Protection Regulation (GDPR), is set to replace the current Data Protection Directive (DPD). Although this just sounds like a bunch of complicated words, it will actually have a wide-reaching effect on companies worldwide.

What You Need to Know About the EU’s New Data Protection Law

The EU’s new data protection law is going to have a great impact on companies worldwide, including those involved in clinical trials. Here’s what you have to know and how to act!

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The Post-it Notes of the Big Data World



This past weekend I decided to tackle the mess in my basement.  In my last, I compared the modern data lake to my “thing lake” in the basement – a random collection of stuff that may, or may not, be useful.  So my big job last week was organizing my basement.

The Post-it Notes of the Big Data World

I went through every item and placed a post-it note on it – the note described what it was (exercise equipment, baby clothes, etc.), who bought it, who used it.  I even got different colors for different classifications of things.  It took hours.  But was my basement any cleaner?

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Google Analytics with Leadfeeder for B2B Lead Generation

(Source: Pekka Koskinen)

Google Analytics is an important tool for marketers. It’s used to understand how people come to your website, how different content performs and how to get more conversions.

Leadfeeder and Google Analytics for B2B Lead Generation

All this is essential for knowing how to drive more high-quality traffic to your website.

For most B2B firms, the main purpose of their website is to generate sales leads by getting visitors to fill in some kind of contact form. But many see that just a fraction of visitors leave their contact information, and as a result, salespeople don’t get enough good quality leads from their website. So what can be done to improve this situation?

This guide will show you the 3 best ways to generate leads with Google Analytics:

  1. Using Google Analytics Network report
  2. Using a custom Google Analytics report template tool
  3. Using Google Analytics with Leadfeeder for lead generation

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How to Turn Big Data into Insights and Action – RealTime Lead Group


Too many organizations are focused on simply collecting as much data as they can rather than on how useful that data is.

This is a big mistake.

Yes, businesses have access to more data than ever before, but that’s not the same thing as gaining useful insights from data – the kind of insights that can support decision making and help a business to develop and grow.

In today’s competitive business world, success often comes down to a company’s ability to learn and act faster than the competition. The process of turning data into insights and action is the key to that success.

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Press release June 15th 2016 [NL]

 Press release 15-06-2016 (NL)

June 15th 2016


 Aanstaande donderdag zal de samenwerking tussen RealTime Lead Group en marketingbureau SearchUser officieel gelanceerd worden tijdens een speciaal event bij Google Amsterdam. Meer dan 50 bedrijven hebben zich aangemeld voor het seminar dat gelijktijdig georganiseerd wordt.

(Meer informatie over dit event onderaan deze pagina).

De samenwerking opent totaal nieuwe en innovatieve mogelijkheden van leadgeneratie voor klanten van SearchUser en RealTime Lead Group (hierna RTL-Group).

“We zijn al een tijdje met elkaar in gesprek en hebben ook wat pilots gedaan,” vertelt Dirk Tuip van SearchUser.

“Hierbij hebben we de database van RTL-Group gebruikt voor super gerichte en relevante Google, LinkedIn en Facebook campagnes. De 1e pilots waren dermate positief dat we deze samenwerking nu officieel hebben omgezet in een partnership. We hebben onze gezamenlijke relaties daarom een uitnodiging gestuurd om de samenwerking uit te leggen via een Seminar. We zijn overdonderd door het aantal aanmeldingen. Onze partner Google heeft daarom aangeboden het event te willen faciliteren op het hoofdkantoor in Amsterdam. We zijn natuurlijk blij en dankbaar dat we daar mogen staan. Er zullen 3 sprekers zijn.”

“De kracht van data in combinatie met online marketing heeft door de samenwerking een extra dimensie gekregen’’, verteld Rutger Vinke van RTL-Group.

“Door online marketing, advertising en social targeting vanuit een doelgroep database te benaderen worden de resultaten op conversies verder geoptimaliseerd. Nog gerichter de doelgroep benaderen en een optimale ROI realiseren voor onze relaties, is waar SearchUser en RTL-Group voor staan. Samen met onze relaties gaan wij ons concept presenteren met en bij Google in Amsterdam.’’

Over RealTime Lead Group

De RealTime Lead Group kan worden gezien als een toonaangevende database leverancier voor bedrijven die nationaal actief zijn, maar de grote kracht van de dienstverlening van de RTL-Group zijn voor bedrijven welke internationaal actief zijn. RTL-Group biedt oplossingen aan om nieuwe afzetmarkten te onderzoeken

en met deze doelgroep in contact te komen. De kern waaruit de RTL-Group haar dienstverlening aanbiedt is de internationale bedrijvendatabase welke meer dan 100 landen en ruim 150 miljoen bedrijven bevat. De database worden gevormd door API koppelingen van meerdere grote internationale data en informatie partners met focus op de business-to-business markt.

Over SearchUser

SearchUser is een innovatief online marketingbureau gevestigd in het hart van ‘Purmervalley’. Sinds 2009 helpen wij klanten vanuit alle branches, met een focus op B2B organisaties. Met onze focus op doelgroepmarketing helpen wij organisaties aan gerichte leads, vanuit alle denkbare platformen. De focus ligt hierbij altijd op de volgende drie hoofddiensten: online advertising, web optimalisatie en e-mail marketing (automation).


Google Event


08.30 – 09.00   Aanvang – ontbijt en koffie

09.00 – 09.30   RTL Group | Rutger Vinke | RTL database – data op maat, Big Data, stap naar lead generatie

09.30 – 10.30   Google | Boudewijn Elsenburg | Hoofdtrends in Google, stel je vragen aan Google

10.45 – 11.30   SearchUser | Dirk Tuip | Traffic via Google, Bing en LinkedIn, landingspagina optimalisatie

11.30 – 12.30   Mogelijkheid om na te praten, koffie, hapje.


Google Amsterdam

Claude Debussylaan 34

1082 MD Amsterdam

Why Marketing Automation Makes Sense

blog 4

(Source Oracle)

To run effective demand gen and lead management processes, marketers must respond personally to each prospect in the buying process. But given the sheer volume of most marketing campaigns, you can’t possibly identify and respond to each sign of buyer interest manually. If you really want to target customers and prospects with the right messages at the right time, you’ll need a cross-channel marketing platform that customizes content and automates the timing of all your marketing communications.

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Optimizing through Automation, Data Science and Human Skills.


Data orchestration platform helps build and deploy complex workflows optimizing automation.

Data orchestration platform helps build and deploy complex workflows optimizing automation, data science and human skills making the entire process easy and robust. If your data work flow includes public data aggregation, unstructured data processing, different data formats & document types and multiple human touch points, Mobius can make a real difference to your business.

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Refine your target audience

Blog posted about global companies at the production of Chemicals and/or Chemical products.

To get exact in contact to the target group you need, create seven subcategories and over 75 sub-sub-categories. From synthetic rubber, paints to chemical components. All available data have detailed information of contact-persons. Contact details of board Members to purchasers, sales to IT and finance to R&D. To get in direct contact to your target group; at board level and/or management.

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Waar kun je leveranciers of partners vinden uit de transportindustrie?


Bij de doelgroep landtransport via pijpleidingen kun je 661.697 bedrijven in meer dan 80 landen vinden in de generation applicatie.

Over deze bedrijven kun je contactpersonen, e-mailadressen en websites vinden. Ook kun je informatie over omzet, import en export informatie, gebaseerd op land en werelddeel vinden. Een bedrijfsprofiel heeft 60 datavelden beschikbaar. De database is gesegmenteerd in 4.000 activiteiten en diensten. Om jouw precieze doelgroep te vinden in de transportindustrie, kun je een selectie maken op basis van producent, distributeur, service aanbieder, retailer of leverancier.

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Where to find suppliers or partners from the chemical industrie?

BlogAt the target group Chemicals and Chemical products you find 170.097 companies over 80 countries at the application.

About these companies you can find f.e. contact persons, e-mail addresses, websites. Also information about turnover and import and export information based on country and global area. In total a company profile has over 60 data-fields available. Continue reading