SAMR versterkt B2B-dienstverlening met deelname in RealTime Lead Group
MarketResponse International Group in Leusden neemt een belang van 50% in Leadgeneratiespecialist RealTime Lead Group. Met deze deelname kan SAMR, onderdeel van MarketResponse, de dienstverlening in het B2B-segment een krachtige impuls geven.
SAMR en de RealTime Lead Group werken al enkele jaren intensief samen. Dat heeft geresulteerd in de succesvolle B2B LeadOptimizer, een zelflerende B2B-tool die op basis van data-analyse salesafdelingen voorziet van een permanente stroom steeds relevanter wordende businessleads. SAMR beschikte al over tools die gebaseerd zijn op geo-psychografische consumentendata tot op voordeurniveau, zoals het SAMR BSR-model. Deze profileringtechniek is nu ook beschikbaar voor bedrijven. Continue reading →
Germany is shaping the future of industry. Increasing individualisation of products and customers direct involvement in the process require new solutions: a fourth industrial revolution.
What began at the end of the 18th century with the steam engine is accomplished today with highly specialized processes. And industrial progress continues apace: Industry 4.0 is coming, the fourth industrial revolution.
Germany is actively promoting it with a swathe of companies and research bodies – including the BIBA, the Bremen Institute for Production and Logistics. Here, engineers are dveloping the industry of tomorrow, for example, by optimizing processes, supported by the networking of product and machines. At the moment, a malfunction in a centrally controlled production process can lead to considerable losses
We often think of one type of intelligence when we talk about “smarts.” However, book learning isn’t everything. Being smart intellectually isn’t going to be the only thing that allows you to be successful as a business owner.
While it helps to be a good learner and smart in many ways, many of us forget about emotional intelligence. If you want long-lasting success, you need to develop emotional intelligence as you do other skills.
Interpersonal Relationships Matter
As automation becomes increasingly important to our economy and the job market, routine jobs are disappearing. In order to succeed in today’s world, developing interpersonal relationships is important. Your ability to interact with others is vital.
Your business will keep developing if you don’t stop making an effort to find new clients. However, becoming a recognized professional takes more than having great skills and qualifications. What’s also important in winning new clients is knowing how to sell your expertise. The omnipresence of the Internet will help you achieve this goal in a more effective way. So, here are some practical strategies for finding new clients and maintaining business success in the future.
1. Search for new clients via social networks
The leisure time you spend on social media can be accompanied by a smooth quest for clients, as well. In line with that, you should devote some of that time looking for your potential clients. For instance, you can use direct search with several keywords that would target those subjects.
In May 2018, the European Union’s new data protection law, the General Data Protection Regulation (GDPR), is set to replace the current Data Protection Directive (DPD). Although this just sounds like a bunch of complicated words, it will actually have a wide-reaching effect on companies worldwide.
What You Need to Know About the EU’s New Data Protection Law
The EU’s new data protection law is going to have a great impact on companies worldwide, including those involved in clinical trials. Here’s what you have to know and how to act!
This past weekend I decided to tackle the mess in my basement. In my last, I compared the modern data lake to my “thing lake” in the basement – a random collection of stuff that may, or may not, be useful. So my big job last week was organizing my basement.
The Post-it Notes of the Big Data World
I went through every item and placed a post-it note on it – the note described what it was (exercise equipment, baby clothes, etc.), who bought it, who used it. I even got different colors for different classifications of things. It took hours. But was my basement any cleaner?
Google Analytics is an important tool for marketers. It’s used to understand how people come to your website, how different content performs and how to get more conversions.
Leadfeeder and Google Analytics for B2B Lead Generation
All this is essential for knowing how to drive more high-quality traffic to your website.
For most B2B firms, the main purpose of their website is to generate sales leads by getting visitors to fill in some kind of contact form. But many see that just a fraction of visitors leave their contact information, and as a result, salespeople don’t get enough good quality leads from their website. So what can be done to improve this situation?
This guide will show you the 3 best ways to generate leads with Google Analytics:
Using Google Analytics Network report
Using a custom Google Analytics report template tool
Using Google Analytics with Leadfeeder for lead generation
Too many organizations are focused on simply collecting as much data as they can rather than on how useful that data is.
This is a big mistake.
Yes, businesses have access to more data than ever before, but that’s not the same thing as gaining useful insights from data – the kind of insights that can support decision making and help a business to develop and grow.
In today’s competitive business world, success often comes down to a company’s ability to learn and act faster than the competition. The process of turning data into insights and action is the key to that success.
To run effective demand gen and lead management processes, marketers must respond personally to each prospect in the buying process. But given the sheer volume of most marketing campaigns, you can’t possibly identify and respond to each sign of buyer interest manually. If you really want to target customers and prospects with the right messages at the right time, you’ll need a cross-channel marketing platform that customizes content and automates the timing of all your marketing communications.